tag:blogger.com,1999:blog-88108817194710829782024-03-18T21:56:23.653-07:00Eli GonzalezAs a professional Ghostwriter and Developmental Editor for a large book publishing company and as a former owner of a Social Media Marketing company, I blog mostly about Book Writing and Social Media Marketing - 'makes sense doesn't it? :)Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-8810881719471082978.post-90167952039611501752014-10-06T09:01:00.003-07:002014-10-06T09:23:56.072-07:00It's called being a fan, Idiot<div class="separator" style="clear: both; text-align: center;">
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I recently came across one of the outrageously stupid blogs that clog up the internet. This one actually: http://bit.ly/1s4mxLq <br />
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The title: The Dallas Cowboys Have the most Pathetically Delusional Fan Base in all of Sports. As you read this, it might be important to know that I am a Cowboys fan. The above mentioned blog was written by a Houston Texan's fan, whom the Cowboys were about to play...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9fD639Ky-tmLuqcM3JZ8YXH4RWi_oFONbq6RvhAoPmkhv-mpxdroGz1MhB29sPOG-DSHQXZxS5WqnpreaB_EV1J3yLaQYmE40PdOYct4IqNwh8PFx0vKwX-5PBPlvAFqqKkZn9k4sSlHY/s1600/81a3f14af7ac63e8d1413731ea02b42d50c825a59800614db400e531179811f4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9fD639Ky-tmLuqcM3JZ8YXH4RWi_oFONbq6RvhAoPmkhv-mpxdroGz1MhB29sPOG-DSHQXZxS5WqnpreaB_EV1J3yLaQYmE40PdOYct4IqNwh8PFx0vKwX-5PBPlvAFqqKkZn9k4sSlHY/s1600/81a3f14af7ac63e8d1413731ea02b42d50c825a59800614db400e531179811f4.jpg" height="200" width="158" /></a>Now, let me begin... You sir, who wrote that article, are an idiot. Not because you're wrong about Cowboys fans being delusional, God knows some of us are (<b>me included</b>), but because you don't know the concept of what being a sports fan is about in the first place! Every year, when the NFL season begins, every true fan has a hope, an expectation, that their team can be great in the upcoming season. If their team won its four pre-season games, then it means they are going to have a great season. If their team lost its four pre-season games, it doesn't mean anything, it's only pre-season, they are still going to have a great season. Every year, true fans have a hope that maybe, just maybe, we got this!<br />
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But I have met so-called fans like you before. You are too skeptical to trust your team, although you erroneously call it being smart. You watch games with your friends, maybe real fans, and the first thing you do is say this disclaimer: "We aren't going to win this game." You feel it protects you if you lose, because you already said you were going to so if a real fan says something to you if your team does lose, you can remind them about your disclaimer: "I said we were going to lose remember?" But if you win, you enjoy the gloating trash talking that should only be reserved for real fans.<br />
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You are the same type of people that go to a party where everyone is dancing, and you stand around complaining about how lame the party is and make fun of the people dancing. If you went to the party alone, you usually go home alone, if you went with someone, you are ridiculing the people that dance badly. But little did you know, but the person you went to the party with just wanted to dance! They wish they could go to a party with someone that had the courage to dance.<br />
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The sad reality is that you think its funny to make fun of others that enjoy themselves but we know that you really hate yourself for not having the love of life that they do. You hate the fact that you can't put yourself out there. You remember them smiling, joking, dancing, and having a great time...and it bothers you. When you see fans acting the same way, your little troll self writes articles about it.<br />
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If JJ Watt knew what type of fan you were, I think he would release you of any commitment you have to the Texans. He is a player that goes all out, shows his emotions, is passionate, and loves to play. I'm sure he would rather have fans that are the same, that go all out, show their emotions, are passionate about the Texans and love to watch them play.<br />
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The Cowboys have been an 8-8 team for three years in a row, of course you know this, you talk it about it all the time. You never talk about how good they were, you only bring up how bad they have been recently, which is incorrect. The Cowboys haven't been bad, they have been average. Yet Cowboy fans are still dancing and you can't understand for the life of you why! The Dallas Cowboys haven't been relevant in terms of contending for the Super Bowl in over a decade - yet, they still get Prime Time spots on Sports Center. Yet you still don't know why. (For you football fans, did you notice that I capitalized Prime Time?)<br />
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I'll tell you....THE DALLAS COWBOYS HAVE THE BEST FAN BASE IN THE NFL. I know I just insulted other fans but allow me to make my point, the reason why the Cowboys dominate the headlines is because the media understands that us Cowboy fans will read every article and watch every video about our team. Why else would the Cowboys get more air time than the Giants even after the G-Men won the super bowl? The Cowboys are on Sports Center today more than the Seahawks!<br />
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The Dallas Cowboys are the NFL's most valuable team at $3.2 billion. They are six hundred million dollars more valuable than the second most valuable team - six hundred million! What makes them so valuable? It's not the stadium - although we have the best stadium, it's not the cheerleaders - although we have the best cheerleaders, and it's not even the team...the reason they are the most valuable is because it has the MOST and BEST fans. Granted, there are other fan bases that are awesome, they travel and deserve to be mentioned...of course, I won't mention them here but they do deserve to be mentioned by someone else...I'm a Cowboys fan :)<br />
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This is the essence of the article I read: "How dare those Cowboy fans be happy! Their team sucks! They shouldn't be wearing their team jerseys, I don't wear my team jersey. Their owner shouldn't be their GM, - heck I don't even remember the last time the Texans' owner was mentioned on TV. Their QB shouldn't play in the fourth quarter - although Romo leads the league in 4th quarter TD's in the last 3 years. Their Coach sucks - he's average. Their Defense was the worst defense in the league last year - (hey, you got one right!) They shouldn't be happy, their team is just going to end up letting them down. Watch. Their smiles are going to turn into tears and I am going to be so very happy!"<br />
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You don't think you are coming off a bit jerky? Wow. You will enjoy your life more if the Dallas Cowboys let their fans down? That's what makes you happy?<br />
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I mean...that's who you are...you are the kick them when they're down type...<br />
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You sir, are an idiot. News flash, if you are a fan of any other team other than the Super Bowl winning team, your season will end with disappointment. The difference with real fans and fans like you is that you start the season with disappointment, ride that disappointment all throughout the season, and end with disappointment.<br />
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Here's a tip: Enjoy the ride. Be a real fan for once. Sure, you're season, like almost everyone else's will end in a loss, but learn to enjoy the season. You're team was 3-1 going and you predict to the world that they were going to lose. Worse, you say they are going to lose to a bad team. You actually wrote more about the Cowboys than the Texans! Which says a lot about you. Secretly, perhaps unbeknownst to you, YOU WANT TO BE A DALLAS COWBOYS FAN!<br />
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The worst news of all is, we don't want you. If you don't drink the Kool-Aid, we don't want you. If you don't chug it and feverishly lick the spillage off of the kitchen tile, we don't want you. Oh, and I'm not saying the Cowboys or the Cowboy fans don't want you, although they don't either. I'm saying that nobody wants you! You and people like you are not even fans! The word fan in this text is short for the word fanatic. You're a parasite, you feed off of real fans. If you think you are too self-righteous and intelligent to get just a little fanatic for your team, they don't want you!<br />
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Here's my advice, try being a fan. Try to believe that your team is going to win the next game. Stop grumbling, whining, and complaining and get out there on the dance floor and dance...even if you look ridiculous doing so. Why? You might just live a slightly happier life, and it sounds like you need all the happy you can get.<br />
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Oh ya, one more thing...don't mess with Cowboy fans...<br />
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<br />Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-17234949329164047432013-12-19T10:15:00.002-08:002013-12-19T10:15:54.398-08:00Merry Christmas or Happy Holidays?<div style="background-color: white; border: 0px; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline;">
Well, it’s that time of year again. The malls are packed, parking at the mall is a game of survival of the fittest, women’s feet are hurting and the seats in the mall are filled with men that wanted to go home 2 hours ago as they hold on to the shopping bags and either sleep or check sports scores on their smart phones.</div>
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Most of us are out shopping or online shopping to find the perfect gift for the special, and sometimes not so special, people in our lives. Some of us have wish lists while most of us “wing it” hoping to get it right.</div>
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It’s a funny time of year in the sense that we are so happy and polite at this time of year but at the same time we are ruder than normal. Someone will hold the door open for 12 people but 5 minutes before that, they cut someone off for one of those coveted parking spots! I’m not quite sure how or why that happens but it happens.</div>
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A bit of our language changes at this time of year too. The complimentar<span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">y “Hello, How ya doin, take it easy,see you later, and thank you” is substituted for “Merry Christmas” or “Happy Holidays”. Thus begins the great debate: Should I say Merry Christmas or Happy Holidays?</span></div>
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Now, before you answer too quickly, understand that during December there are other holidays being celebrated besides Christmas. There is Hanukkah, Kwanzaa, Winter <span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Solstice and the baby of the group, Human Light. Remember that they would all like and deserve to be acknowledged and respected. But for this particular conversation I’m going to focus on the Christmas group being that I know very little about the other ones.</span></div>
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Happy Holidays vs Merry Christmas.</div>
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Some (not<img alt="merry 5" class=" wp-image-9 alignleft" height="123" src="http://eligconsulting.files.wordpress.com/2013/12/merry-5.jpg?w=201&h=123" style="background-color: transparent; border: 0px; float: left; height: auto; line-height: 1.5em; margin: 5px 15px 5px 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Happy Holidays" width="201" /><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ice I’m saying some, I don’t speak for all of the Happ</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">y Holiday people) Happy Holidays people would say that they understand the CHRISTmas started with Christ, however, they don’t believe in The Christ, thus to wish them a Merry Christmas is rude and it is shoving someone else’s religion in their face. Others may not think Christmas started with Christ at all. Some Happy Holidays people do believe in The Christ but for fear of offending someone, they prefer to stay neutral and avoid a possible debate so they may as well say Happy Holidays. Then, as I mentioned above, someone may not be celebrating Christmas at all, maybe they’re celebrating another holiday</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">, so to make sure everyone is covered in a nice little saying, Happy Holidays will ensure that the feeling of good tidings at this time of year is given without the Christian rhetoric.</span></div>
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Some (notice I’m saying some, I don’t speak for all <img alt="merry 4" class="size-medium wp-image-8 alignleft" src="http://eligconsulting.files.wordpress.com/2013/12/merry-4.jpg?w=300&h=300" style="background-color: transparent; border: 0px; float: left; height: auto; line-height: 1.5em; margin: 5px 15px 5px 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Merry Christmas" /><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">of the Merry C</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">hristmas people) Merry Christmas people would say that this time of the </span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">year would not be celebrated without The Christ, so to take the name Christ out of Christmas is not giving just due to the person who it’s all about. Jesus is the reason for the Season. How are you not going to invite the birthda</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">y boy to his own birthday party? They would say that there is a war on Christians in schools, politics, and now even on Christmas. It seems as if every other lifestyle can bang on a drum and yell from a mountain top “This is me and this is my lifestyle” but when Christians do it they are viewed as non-tolerant. So saying Merry Christmas is their right to yell out “Well this is me!”</span></div>
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What a dilemma. Both sides seem to make sense to me.</div>
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I am very interested in your opinion, pardon me for the intrusion but I will go fir<span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">st since I’m the only one talking right now.</span></div>
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First off, I don’t care if someone says Happy Holidays OR Merry C<span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">hristmas to me. I don’t even care</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> if an Atheist is the one saying Merry Christmas and a Christian is saying Happy Holidays! It simply doesn't bother me. With so many things going on in our world, in our society, in my community, and in my home, I’m just glad fo</span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">r the spoken words of good will for me. I would find it immature and quite pathetic if I saw someone bristle under either salutation, regardless of how </span><em style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">they</em><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> say it.</span></div>
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But the real debate is what would I say or what would YOU say?</div>
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If I were to know of someone’s religion and holiday I would greet them accordingly. So to a Jewish person I would say Happy Hanukkah, Super Solstice to the Pagan, Joyous Kwanzaa to the African Diaspora, and Hurrah Human Light to the Humanists.</div>
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Here’s my final answer: Mind you, if I didn't know the holida<span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">y you are celebrating but let’s say you hold the door open for me, or you’re my server when I go out to eat, or you’re a coworker, or we play basketball together occasionally, or if the opportunity arises that I want to wish you a happy time during this time of year; </span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">you are going to get a cheerful Merry Christmas from </span><span style="background-color: transparent; border: 0px; line-height: 1.5em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">me, the Christian. I would mean it with love and kindness and to take it any other way; regardless of how you would prefer me to say it, does not do you or the spirit of the season justice. </span></div>
Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-36023008397310502212013-12-18T10:26:00.000-08:002013-12-18T10:26:01.854-08:00<h2>
The top 4 Reasons to write a book</h2>
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It doesn't matter what your profession is, how much
schooling you have had or even if you’re a bad writer; you might want to
consider writing a book! Here are several quick questions to ask yourself, if the
answer is yes to any of these, you may want to think about writing a book.</div>
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<i>Do you have a strong opinion,
strong argument or a strong conviction about something?<o:p></o:p></i></div>
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<i>Are you the go-to person from your
circle of friends for advice?<o:p></o:p></i></div>
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<i>Do you have a vivid imagination?<o:p></o:p></i></div>
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<i>Do you love to tell stories?<o:p></o:p></i></div>
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<i>Are you really really good at your
job?<o:p></o:p></i></div>
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<i>Would your family/friends say you
might be a little too passionate about something?<o:p></o:p></i></div>
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<i>Do you love to write?<o:p></o:p></i></div>
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<i>Do you love to read?</i><o:p></o:p></div>
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As I mentioned, if the answer to any of those is yes, maybe
you should consider writing a book. If
you can answer yes to 4 of those questions, you just might be a writer and just don't know it yet! The truth is that writing a book is hard and
requires time, focus and dedication, but it has gotten easier. Today there are ghostwriters, developmental
editors easily found that can help you out. </div>
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Ghostwriters are people that actually write the book for you!You give them an idea or you write parts of each chapter and they write it for you! Of course, you have to pay them but at the end of the day, it's YOUR NAME ON THE BOOK! Any monies, notoriety, royalties or exposure that comes from the book is all yours. </div>
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Developmental Editors are people that partner with you to write your book. They will take your exisiting manuscript and enhance it. They will reword sentence structures so that it flows better for the reader. If it's a non-fiction book they will do research on the subject to make it accurate. They can take a 100 page book and make it into a 200 page book.</div>
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All it takes is willingness and a drive to
write a book – and become a published author.
“Me? A Published Author?” Yes;
you, a published author!<o:p></o:p></div>
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<h3>
Here are the top 4 reasons why you should write a book:</h3>
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<o:p></o:p></div>
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<b><u>Reason # 1: You become the subject matter expert on it!<o:p></o:p></u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYDga1CgjyJHNPDY9HLHAtb2xyUPC6bY4VEmT21krOCI_N156-F7cYzmuHuLgbK1kmrpt1hAWfKC9wfFrwBMGuoZ8Y0HChLwQbvbBICc4TZp4YTc1NJdx-ZFz_R7z9q3u383MJZnr9Ora5/s1600/ask+an+expert.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYDga1CgjyJHNPDY9HLHAtb2xyUPC6bY4VEmT21krOCI_N156-F7cYzmuHuLgbK1kmrpt1hAWfKC9wfFrwBMGuoZ8Y0HChLwQbvbBICc4TZp4YTc1NJdx-ZFz_R7z9q3u383MJZnr9Ora5/s200/ask+an+expert.jpg" width="200" /></a>Regardless of the topic, you become an expert on it. Whether it be motherhood, how to be a good
friend, how to succeed in sales, how to increase your faith, how to be
successful, chess, how to plan a wedding, or any other topic, you would be considered
an “expert” on it! How effective would
that be? How many new doors can that
open up for you?<o:p></o:p></div>
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You become an authority on the topic. Very few people know as much about that topic than you, heck, you even wrote a book about it! The respect you will earn from your peers will be noticeable. </div>
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The thing about becoming an expert or an authority of the topic is that people don't check your references. You don't necessarily have to do it for a living or have gone to school for it to be viewed as an authority on it for them to buy your book. How many books have you bought that you first looked up the authors biography or resume? The majority of people buy books because of what's on the front and the on the back of it. </div>
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<b><u><br /></u></b></div>
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<b><u>Reason # 2: It can catapult your career or start a new
one!<o:p></o:p></u></b></div>
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<br />Let’s say you've written a book about motherhood. You send a professionally written letter
along with a few copies to different organizations that deal with that subject. A quick <a href="http://www.google.com/">Google</a>
search led me to <a href="http://www.americanmothers.org/">American Mothers</a>,
<a href="http://www.internationalmothersandmotheringnetwork.org/">The
International Mothers and Mothering Network</a>, and <a href="http://www.protectivemothersalliance.org/">Protective Mothers Alliance
International</a> to name a few. You can
also contact Adoption Agencies, Planned Parenthood organizations, MADD and
other groups that teach and value motherhood.
All it would take is for you to start making headway with one
organization and BOOM, you’re off and running!<o:p></o:p></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5HzuAIJw4YYY8tx_brFRHCLw_TeZ-CmeLkFlWSp0RqcUxgO0xFkLp5fbHMmHxtF_6mKSuNMuqwdvRk-ruoUQv2CgfryNVIeW087gVn9EVEJnyP60vDwf1o3uBZ2DWVUoO3aUs_8-Bh5o/s1600/speaking+to+an+audience.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5HzuAIJw4YYY8tx_brFRHCLw_TeZ-CmeLkFlWSp0RqcUxgO0xFkLp5fbHMmHxtF_6mKSuNMuqwdvRk-ruoUQv2CgfryNVIeW087gVn9EVEJnyP60vDwf1o3uBZ2DWVUoO3aUs_8-Bh5o/s200/speaking+to+an+audience.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Do you have something to say?</td></tr>
</tbody></table>
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<div class="MsoNormal">
Your opinions will be shared over and over and it can open
up speaking engagements, talking on radio shows, television shows or
conferences. Your career can get to a
whole new level.<o:p></o:p></div>
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<b><u><br /></u></b></div>
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<b><u><br /></u></b></div>
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<b><u>Reason # 3: You
would have done something that most people have thought of but never did!<o:p></o:p></u></b></div>
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You can’t put a price on self-worth. Writing a book; although easier now than ever
before, is still not easy. Out of every
100 people who start a novel, only 3 finish.
That’s 3% of people that really wanted to write a novel. The percentage of people that actually write
a book, taking into account everyone, is less than .0005%! How’s that for an exclusive club? The feeling you have when you hold your book
is a feeling worth feeling.<o:p></o:p></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXox0YExc3neXBVsCdJd5sAil7Ne9e4mpSHNIQjbAj0bIlIgp28EhtLOmhx2yI6c6DvVMmZYCwPLLsbzfLHf69E9PQQYyIx6qtYEhrCeF-Dl-6ZvFR0MUXC0cBQHW_BASN8voF6TbG5_rf/s1600/Accomplishment.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXox0YExc3neXBVsCdJd5sAil7Ne9e4mpSHNIQjbAj0bIlIgp28EhtLOmhx2yI6c6DvVMmZYCwPLLsbzfLHf69E9PQQYyIx6qtYEhrCeF-Dl-6ZvFR0MUXC0cBQHW_BASN8voF6TbG5_rf/s200/Accomplishment.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"I DID IT!"</td></tr>
</tbody></table>
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<br /></div>
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Have you ever heard someone say, "No matter what happens, they can't take that away from me"? When you have published a book, it can't be taken from you. People can say whatever they want about you or about your book, but the fact that you wrote and published a book is a feather in your cap that an extremely small percentage of people have. </div>
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<b><u><br /></u></b></div>
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<b><u><br /></u></b></div>
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<b><u>Reason # 4: You leave behind a Legacy!<o:p></o:p></u></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdWRYHg6vEFuaH5pCsxHikUf6ldAcBOQMp-gn6PHHT3XFRKCVGcI87BrqCtzkhFPFyQlWBO5hSUxGiz8Z_WiPutTqEiq_omZ_sCl2_2tnP7-Yml7YbEkM2nu5s2S_3UnKqSbjX1O3Y4t2/s1600/daughter+looking+up+to+father+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdWRYHg6vEFuaH5pCsxHikUf6ldAcBOQMp-gn6PHHT3XFRKCVGcI87BrqCtzkhFPFyQlWBO5hSUxGiz8Z_WiPutTqEiq_omZ_sCl2_2tnP7-Yml7YbEkM2nu5s2S_3UnKqSbjX1O3Y4t2/s200/daughter+looking+up+to+father+2.jpg" width="200" /></a></div>
<br />
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Imagine how your children will view you, the author! We try to raise our kids so that they are
good people and we want them to be successful in life. However, what if we ourselves aren't very
successful? How do you think the message
comes across to your children if you never have done anything great? Perhaps you weren't able to go college and
maybe you don’t have a great career.
Children do more of what they see than what they hear. Imagine you finished your book! Your children will see you go through the
process and finish it to completion. Now
how will your message come across as you instruct your kids? </div>
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<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_VLbQbz_ZDYtfOOVreJqy5_qlf-VUfqn4cwctwx92mp0_HP8pm-54w7OkOulZKvmf9_4ZvhDtZLXBBVymqq_gpAhP2ModSYMfa7WCbExs9j6ix4h8NXvwCJemPjOaAI9sPDl1jRGxruw/s1600/son+looking+up+to+mother+1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_VLbQbz_ZDYtfOOVreJqy5_qlf-VUfqn4cwctwx92mp0_HP8pm-54w7OkOulZKvmf9_4ZvhDtZLXBBVymqq_gpAhP2ModSYMfa7WCbExs9j6ix4h8NXvwCJemPjOaAI9sPDl1jRGxruw/s200/son+looking+up+to+mother+1.jpg" width="200" /></a>How about when they tell every single one of
their friends and maybe even some strangers that you’re an author? The legacy an author leaves behind is one of
intelligence, perseverance, and accomplishment.<o:p></o:p></div>
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There are many other worthwhile reasons on why to write a
book, these are just my top 4. Other
reasons are:<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Create an image for yourself<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Give yourself the chance to play on a national
stage<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Demonstrate competence<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Help more people<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Tap into your creativity<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Save on advertising<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Be perceived as smart</div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 46.05pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Touch other people’s lives</div>
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<div class="MsoNormal">
Notice that I did not put “Get Rich” as one of the top 4
reasons to write a book. That is not to
say that you won’t, however, making money from a book has to do with other
factors such as how good it is, how it’s marketed, how hard you push it and the
connections you can make. One thing is
for certain; with more outlets today than ever before, an author has so many more
possibilities than ever before!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So as your Christmas shopping frenzy dies down and you begin
to think of a New Year’s Resolution that will make you a better you; consider
writing a book, you can do it!<o:p></o:p></div>
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<br /></div>
<br />
<div class="MsoNormal">
If you would like to discuss options or have questions, <a href="mailto:theghostwrites@gmail.com">send a message here</a>.<o:p></o:p></div>
Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com2tag:blogger.com,1999:blog-8810881719471082978.post-86098549674029158502011-11-12T19:52:00.000-08:002011-11-12T19:52:23.896-08:00Coming Soon<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/b6DSLcbd4TE?feature=player_embedded' frameborder='0'></iframe></div><br />
Coming Soon to Palm Harbor, Tampa, Tarpon Springs, St. Petersburg, Clearwater and Dunedin!!!<br />
<br />
The "Big Boys" are hiring Social Media Marketers at an increasing rate! Don't believe me? Check Monster.com or one of the popular Job Board sites and type in Social Media. Why do you think this is? There can only be one reason...money is being made through Social Media Marketing. Why else?<br />
<br />
Of course you can't afford to pay someone $45,000 a year to play on your Facebook page. Still....do you think it's wise to ignore it all together?<br />
<br />
Come see me when I visit your city. You will go away with real-world tips that you yourself can begin to implement. I'm not going to teach you any code writing or talk very technical at all. <br />
<br />
Why should you come to my seminar? There are many reasons but I'll give you one as it applies to Twitter. Did you know Twitter has an advanced search field? Of course you didn't; want to know why? It's not on Twitter! I'll tell you where to find it and how to set it up. How could this help you? <br />
Check this out:<br />
Let's say you own a coffee shop. You can set up an advanced search for Twitter where if anyone in let’s say 10 miles around your brick and mortar business tweets anything about coffee - I hate my coffee, I need a coffee etc. you will see that tweet in real time. You don't have to follow the person that posted that tweet! Then you can send that person a direct message that might say "I saw you needed a coffee' come see me and I'll give you your first one free". <br />
<br />
You may not own a coffee shop but these are things that Social Media Marketing can do to generate business for you.<br />
<br />
Google changed its search algorithms to put a major emphasis on fresh content (BLOGS)<br />
Facebook is constantly changing. Stop harassing your friends; they're not your ideal customers anyway. I can teach you what to do.<br />
YouTube is the second largest search engine in the world. How come you're not in it?<br />
<br />
Come see me and let's get you pointed in the right direction. Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-66800111430551918562011-03-25T14:12:00.000-07:002011-03-25T14:12:52.692-07:00Which of these 5 categories do you fall in?When is the right time to begin leveraging the reach and visibility of social media sites in order to maximize the exposure to your business? <br />
<div class="separator" style="clear: both; text-align: left;"></div><div> </div><div class="separator" style="clear: both; text-align: left;">You mean, you haven't started yet? Of course you have. Wait. You really haven't? It's OK. You are not too late. By now you won't be the first company in your industry to get a Facebook Fan Page or that starts tweeting about your industry. If you do a google or yahoo search on your industry you may very well find articles or blogs from a competitor (perhaps one you never knew existed). If you go to YouTube or Flickr you might see videos or pictures about your industry. Again, you very well may not be the first person in your industry to utilize social media. But it's OK.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">You see, this is a huge world we live in with millions of potential customers/consumers, or billions if you have designs of going global. There is still plenty of time to plan, implement and track your online marketing or social media marketing efforts. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">In case you never heard of this, allow me to introduce you to what is called the Innovation Adoption Curve of Rogers. It is a model that classifies adopters of innovations into various categories, based on the idea that certain individuals are inevitably more open to adaptation than others. It is also referred to as Multi-Step Flow Theory or Diffusion of Innovations Theory.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">It classifies people into 5 categories for when a anything new comes out i.e. a new product, idea, invention etc. For the purpose of this blog, think in terms of the growing marketing phenomenon called Social Media Marketing. The masses are made up of the following:</div><ol><li><div class="separator" style="clear: both; text-align: left;"><strong>Innovators 2.5%:</strong> Brave people, pulling the change. Innovators are very important at communication</div></li>
<li><div class="separator" style="clear: both; text-align: left;"><strong>Early Adopters 13.5%:</strong> Respectful people, opinion leaders, try out new ideas but in a careful way.</div></li>
<li><div class="separator" style="clear: both; text-align: left;"><strong>Early Majority 34%:</strong> Thoughtful people, careful but accepting change more quickly than the average.</div></li>
<li><div class="separator" style="clear: both; text-align: left;"><strong>Late Majority 34%</strong>: Skeptic people, will use new ideas or products only when the majority is using it.</div></li>
<li><div class="separator" style="clear: both; text-align: left;"><strong>Laggards 16%</strong>: Traditional people, caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream for a while or even tradition. </div></li>
</ol> Here's a chart for the visually required.<br />
<div class="separator" style="clear: both; text-align: center;"></div><div> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlflTvmX6HIa5sc0mRkKdsc0H32OL24T7aGvYLiYdzXD60feufgyaEm9Djil3RqHaQX8vu5JdHeE9Xe4rJg14ezcyehSbKMewvwLg8FDVNpJgpewc7AuYHDnVqrzt2tkHgafRLi01Q98R1/s1600/innovators+chart.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="113" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlflTvmX6HIa5sc0mRkKdsc0H32OL24T7aGvYLiYdzXD60feufgyaEm9Djil3RqHaQX8vu5JdHeE9Xe4rJg14ezcyehSbKMewvwLg8FDVNpJgpewc7AuYHDnVqrzt2tkHgafRLi01Q98R1/s320/innovators+chart.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">I have my opinions on where social media marketing is on this chart but it's only an opinion. I don't know what industry you are in. My opinion may be dead-on as a whole but not right for your industry. Here's a novel idea...research your industry. Go to several search engines and see where you think social media marketing falls. I would guess it is still in the innovators phase or early adopters phase. Lucky you!</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Like I said at the beginning of this blog, you're OK, there is still plenty of time. The real question is, where do you want to fall on this chart? Do you believe like the Laggards that they will continue with their traditional marketing efforts because this is a fad? They will probably start when the television and Internet are one and the same. Perhaps your in the early or late majority group and want to see others make a substantial jump in profits before you decide to try it. If so, good luck - you're going to need it.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">If you want to be an innovator in your industry or an early adopter you need to jump right in. Let me clarify that when I say jump right in I mean you need to formulate a plan, figure out how you are going to track progress and then jump right in. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">If you need to know the who, what, when and how on jumping right in - simply leave a comment below. That's as simple a start as possible.</div><br />
<div> </div><br />
<div>This blog is posted by Eli Gonzalez, <span style="font-size: x-small;">otherwise known as Eliezer Gonzalez,</span> <span style="font-size: xx-small;"><strong>sometimes called Che Gonzalez, </strong>officeally known as Eliezer Che Gonzalez</span></div><br />
<div> </div>Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-22736529405216445762011-02-10T08:38:00.000-08:002011-02-10T08:38:29.564-08:00Top 5 reasons why you won't make money using Social Media in 2011<div class="MsoNormal" style="margin: 0in 0in 10pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt;"><span style="font-family: Calibri;">Top 5 reasons why you won’t make money using Social Media in 2011</span></span></b></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Some reports say that Facebook is the most visited site in the world.<span style="mso-spacerun: yes;"> </span>Personally, I believe it.<span style="mso-spacerun: yes;"> </span>Yet, other “credible” sites say that Google still is.<span style="mso-spacerun: yes;"> </span>Not that it really matters.<span style="mso-spacerun: yes;"> </span>What I’m saying is that both have hundreds of millions of people visiting these sights every single month.<span style="mso-spacerun: yes;"> </span>Every single month – hundreds of millions of people!<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">The light bulb has gone on for some of you while others have gotten so comfortable blaming the economy for their lack of productivity that until they see a serious uptick in the employment rate, they are going to stay pat and try to ride it out as is.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Either way, you are not going to make money using Social Media sites and here are the top 5 reasons why:</span></div><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 1in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.</span><span style="font: 7pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri;">You don’t get it so you won’t try it</span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; mso-add-space: auto;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><u></u></b></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><span style="font-family: Calibri;">You have heard about how huge Facebook is.<span style="mso-spacerun: yes;"> </span>You have heard that Twitter is growing at a phenomenal rate.<span style="mso-spacerun: yes;"> </span>You even created a LinkedIn profile for yourself.<span style="mso-spacerun: yes;"> </span>But Facebook?<span style="mso-spacerun: yes;"> </span>Really?<span style="mso-spacerun: yes;"> </span>Every time you log on it’s all about pictures and posts and games and catching up with old friends.<span style="mso-spacerun: yes;"> </span>Besides, it’s a personal site.<span style="mso-spacerun: yes;"> </span>The last thing your friends want to see is you pitching your business during their leisure time.<span style="mso-spacerun: yes;"> </span>So you’ll think you’re being very polite to not mix business with pleasure and you’ll continue to search for that cost-effective method that can get your business in front of tons of people while you chat with your old buddy who now lives in Oregon.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 1in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.</span><span style="font: 7pt "Times New Roman";"> </span></span></span></b><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><u>You’ll get lost.</u></b></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 1.5in;"><span style="font-family: Calibri;">You’ll take a stab at it.<span style="mso-spacerun: yes;"> </span>You’re no fool.<span style="mso-spacerun: yes;"> </span>Hundreds of Millions of people from the US on Facebook.<span style="mso-spacerun: yes;"> </span>You’re on Facebook.<span style="mso-spacerun: yes;"> </span>No one knows your business like you so who better to put up posts about your business other than you.<span style="mso-spacerun: yes;"> </span>You will start with your current friends and get minimal response.<span style="mso-spacerun: yes;"> </span>Then you’ll start sending friend requests to anyone you can.<span style="mso-spacerun: yes;"> </span>But then you’ll get a message from Facebook telling you that you better know these people that you’re sending requests to, otherwise they will suspend that function from you for a few days.<span style="mso-spacerun: yes;"> </span>You’ll think that’s the first warning so you’ll send out another unsolicited friend request when BAM! Facebook takes away that feature for three days.<span style="mso-spacerun: yes;"> </span>So you wait for those people you requested to Confirm you as a friend but they don’t.<span style="mso-spacerun: yes;"> </span>Then, with your only true bright idea gone, you’ll get lost in the world of Facebook again. You will pat yourself on the back and come to the conclusion that there still isn’t a way to utilize Facebook or maybe even the internet and grow some crops of Farmville and stay lost.</span></div><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 1in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">3.</span><span style="font: 7pt "Times New Roman";"> </span></span></span></b><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><u>You’ll realize you can train yourself and then do it yourself.</u></b> <b style="mso-bidi-font-weight: normal;"><u></u></b></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><span style="font-family: Calibri;">You believe that there is something to this Facebook thing and you’ll decide to get some training online and do<span style="mso-spacerun: yes;"> </span>it yourself.<span style="mso-spacerun: yes;"> </span>You’ll go online and find out all these different tricks and methodologies and get all excited.<span style="mso-spacerun: yes;"> </span>After all, all the information you need is on the net.<span style="mso-spacerun: yes;"> </span>Really.<span style="mso-spacerun: yes;"> </span>It is.<span style="mso-spacerun: yes;"> </span>You can find how-to’s on just about anything.<span style="mso-spacerun: yes;"> </span>However, you’ll have a tough time following just one “discipline” .<span style="mso-spacerun: yes;"> </span>What I’m saying is there is a ton of information and the more you study the more paths you’ll see you need to go down.<span style="mso-spacerun: yes;"> </span>The truth is this, managing Social Media EFFECTIVELY (so that you can get a ROI) is no easy task.<span style="mso-spacerun: yes;"> </span>It’s not just putting up posts form your Facebook Fan Page and Twittering to your 30 followers (friends).<span style="mso-spacerun: yes;"> </span>Most people will quit there while others will start a plan and then down the road come across something called SEO or something else and realize that that should have been Step 1!<span style="mso-spacerun: yes;"> </span>You’ll realize you can’t train yourself and do it at the same time.<span style="mso-spacerun: yes;"> </span>You’ll lose countless hours trying to figure out something that you’ll never figure out.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">4.</span><span style="font: 7pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri;">You’ll go cheap, inexperienced.</span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><span style="font-family: Calibri;">You realize that you can’t do it and it’s way too time consuming to try to learn how to do it effectively and still manage your business.<span style="mso-spacerun: yes;"> </span>So you will get your teenage son/daughter.<span style="mso-spacerun: yes;"> </span>The most popular waiter you know.<span style="mso-spacerun: yes;"> </span>A DJ.<span style="mso-spacerun: yes;"> </span>Or that guy that’s always with his laptop while at Panera or Starbucks.<span style="mso-spacerun: yes;"> </span>You’ll entice them with some chump change and expect them to do wonders for you.<span style="mso-spacerun: yes;"> </span>Here’s the deal, just because someone has over 2,000 friends on Facebook, it doesn’t qualify them as a Social Media Marketer.<span style="mso-spacerun: yes;"> </span>An intern!<span style="mso-spacerun: yes;"> </span>Ya, that’s it.<span style="mso-spacerun: yes;"> </span>You’ll get a hip college kid and not pay him any real money and he can magically put you in front of a large audience so you can sell your wares.<span style="mso-spacerun: yes;"> </span>Unless this intern is studying some type of online marketing, the chances of you getting any real sales are still very slim.<span style="mso-spacerun: yes;"> </span>You’ll go cheap and you’ll get very little.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">5.</span><span style="font: 7pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri;">You’ll pick the wrong agency.</span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><span style="font-family: Calibri;">You’ve seen the light and realize that in order to properly leverage the strength of Social Media sites, you’re going to have to hire professionals.<span style="mso-spacerun: yes;"> </span>Social Media Sites are popping up online every day.<span style="mso-spacerun: yes;"> </span>Don’t hire an agency from how cool their website looks.<span style="mso-spacerun: yes;"> </span>There are good ones and there are bad ones, like in just about every other business.<span style="mso-spacerun: yes;"> </span>You won’t do your homework, pick the first site that you agree with, you won’t comparison shop, look for testimonials or even check to see if they are a legitimate company and not some guy working from his parents basement.<span style="mso-spacerun: yes;"> </span>You were so close…but then you picked the wrong providers and you won’t make money by leveraging the reach of Social Media Sites.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 1.5in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 4.5pt; mso-add-space: auto;"><span style="font-family: Calibri;">So how do you make money from Social Media Sites?<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 4.5pt; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 4.5pt; mso-add-space: auto;"><span style="font-family: Calibri;">You find the right Social Media Management Company.<span style="mso-spacerun: yes;"> </span>Here are a few things to look for when shopping around:</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">There are many Social Media or Online Marketing companies.<span style="mso-spacerun: yes;"> </span>Find a local one to talk with first.<span style="mso-spacerun: yes;"> </span>It will be in-person and you will get more information than through emails or by the telephone.</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">The right agency will give you a free consultation to learn more about YOU and YOUR BUSINESS before just dumping all of their technical information on you.<span style="mso-spacerun: yes;"> </span>After all, how can they help you get your ideal customers if they don’t even know who they are?</span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">They should customize a solution for your needs and/or your budget.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">They will tell you not to expect great leaps in the first couple of months.<span style="mso-spacerun: yes;"> </span>It takes a little while for Google and other search engines to identify the (SEO) changes to your website.<span style="mso-spacerun: yes;"> </span>You don’t get to 500 Facebook Fans overnight by doing things the right way.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">They will stay in contact with you throughout the process.</span></div><div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">They will keep their word and their timelines.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">The absolute truth is this, business is being done via Social Media.<span style="mso-spacerun: yes;"> </span>New customers are being found daily via Social Media.<span style="mso-spacerun: yes;"> </span>Companies are branding themselves to people that they would have never been able to get in front of via Social Media.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Why isn’t yours?</span></div>Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com1tag:blogger.com,1999:blog-8810881719471082978.post-43383575965335409432010-12-19T22:14:00.000-08:002010-12-19T22:14:55.833-08:00Seriously, How can I use Social Media to help me grow my business?More and more business owners are asking this question "Seriously, how can I use Social Media to help my business? Or "How can I make money from Social Media"? <br />
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Business Owners, they're a hypocritical group aren't they? They want you to buy from them yet want everything for FREE! Truth is, I don't blame them for that. Why pay for something if you can get it free (legally of course). <a href="http://www.facebook.com/">http://www.facebook.com/</a> ? Free. <a href="http://www.twitter.com/">http://www.twitter.com/</a> ? Free. OK. So far so good. There are millions of people on facebook and millions of people on Twitter. I can leverage this to make money and it's free...smiley faces all around : )<br />
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The small to medium sized business owner can't believe their fortune. It's like the sky parted and is shining this big ol' Social Media light on their business. T.V. Commercials? Fahgetaboutit. Radio Ads? Are you kidding? With the i pod, i trip, mp3 thinga-ma-jiggy, how many people even listen to the radio anymore. Newspaper? Are newspapers still around? No sirree Bob, most small to medium sized business owners know where they will market in 2011...the Internet. <br />
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Some have even pinpointed it to Social Media Sites. Many have tried or are trying. They have realized (or will soon realize) that Facebook actually has rules! For instance, did you know that you can't just blindly Friend Request everyone? Also, you can't just blast your website to millions of potential consumers. Try it and Facebook will warn you. Disregard that warning and Facebook will shut you down. Ask around, you might know someone who has experienced being shut down by Facebook! Oh ya, it happens all the time. Some have also tried Twitter. It's been 4 months and they have 11 followers and over half of them are there immediate family. Besides, their busy actually running their business. They don't have time to tweet throughout the day every single day. Even if they did, they don't know what to tweet. Wow, this haystack just got bigger.<br />
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Then the questions comes, that same one that is popping out in Tampa, Boston, Dallas, Los Angeles and everywhere in between. "Seriously, How can I use Social Media to help me grow my business?" Or the more direct question, "How can I leverage Social Media to make money?"<br />
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If you're a business owner and if you have that question I applaud you. You are further ahead than 80% of other business owners. Of course, there are still those so called "business owners" who aren't on Facebook, just don't get Twitter and never heard of Foursquare or didn't even know there were more than 2 social media sites. Then there are those that don't believe in Marketing their business...I won't even address those...they probably can't read anyway. This blog is for the literate anyway.<br />
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OK, so where are we? Oh ya...you saw a needle being dropped in a haystack. You need that needle and you know it's there but it's such a huge haystack! Eventually you think you'll find it. You're tenacious. You're single-minded of purpose. You're not a quitter. Eventually you think you'll find that needle. Good for you and Good Luck.<br />
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Now what if I told you...it's a race. There are other needles dropped in other haystacks and other business owners are looking for them. The ones that find it first will have a big advantage in the next few years. Experts predict that those that never find it won't be in business in 5 years! Mr/Mrs Tenacious, Single Minded of Purpose, Non Quitter watcha gonna do now? How important is that needle now?<br />
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What if you knew someone who had a metal/needle detector? <br />
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For those that can't see in front of their own faces let me clarify this for you. <br />
Haystack = Social Media Sites (Millions upon millions of consumers that if they "like" you (your product, your restaurant, your shoes, your dentistry, etc.) they will be a dynamic reference for you as they tell their friends and they tell their friends etc.<br />
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Needle = How to actually leverage Social Media or Networking sites in order to increase your business.<br />
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They guy with the metal/needle detector = Socially Aware Marketing! My company. What? Did you expect me to promote someone else in MY blog? lol<br />
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So there you are, wondering how to use Social Media and here I am knowing how to use Social Media. What in the world should we do now? I'm tapping my fingers until the light bulb turns on over your head....tap, tap tap.Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-13146600128227805492010-11-09T07:27:00.000-08:002010-11-09T07:27:28.699-08:00Restaurant Owners, are you set up with Google Places yet? Why not?This is how Google describes Google Places:<br />
"Today the Local Business Center is becoming Google Places. Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google."<br />
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Four million businesses have already claimed their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more.<br />
It has become essential for business owners to be able to advertise effectively online. Mediums like Google, Yahoo, Facebook and Twitter are where millions of people go to get their information as to where to eat, shop, sleep, and where to live, what to drive and what movie to see and which movie theater to see it in.<br />
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Shouldn't YOUR business be advertised there as well?<br />
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Unfortunately short-sighted business owners will remain complaining about the economy and the status quo and never do anything about it as they close the doors to their businesses for good. <br />
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Unfortunately also is that there are business owners that have set up a Facebook Fan page or a Twitter account and it has yet to provide them with new customers. Read this very carefully and I'll share the secret with you as to why. You're not using it effectively and optimally. <br />
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Hey, we know you have a lot on your plate running your own business. You don't have the time to search and study the best online marketing strategies, especially since it seems to be evolving on a daily basis. That's ok. We do. We're here to help.Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com3tag:blogger.com,1999:blog-8810881719471082978.post-48380416909564219732010-10-30T08:34:00.000-07:002010-10-30T08:34:59.818-07:00David VS Goliath (Independent Restaurant Owner VS Franchises)<div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">In this struggling economy, what chance does an independent restaurant owner have against the very well branded and marketed chains/franchises like Chili’s, T.G.I.F.’s, McDonalds, High-End Steak House Chains etc.?</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">What chance?<span style="mso-spacerun: yes;"> </span>NBC had a reality show called “The Restaurant” and during each episode it was mentioned that restaurants have a 10% chance to make it past one year!<span style="mso-spacerun: yes;"> </span>What chance?<span style="mso-spacerun: yes;"> </span>10%!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">Is that really true?<span style="mso-spacerun: yes;"> </span>Ohio State Research News did their own study and found that actually restaurants have a cushy 40% chance to be in business in three years.<span style="mso-spacerun: yes;"> </span>http://researchnews.osu.edu/archive/restfail.htm</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">Whew!<span style="mso-spacerun: yes;"> </span>Restaurant owners can sit back, relax and smile.<span style="mso-spacerun: yes;"> </span>A whopping 40%!!!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">The problem that I see is that this includes both well funded, strategically located, heavily marketed restaurant chains.<span style="mso-spacerun: yes;"> </span>I would imagine that it’s the mom and pop that brings this high percentage to its knees.<span style="mso-spacerun: yes;"> </span></span></div><span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">Again I ask, in this struggling economy, what chance does an independent restaurant owner have against the very well branded and market restaurant chains/franchises?</span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">If they don’t do any marketing? None.<span style="mso-spacerun: yes;"> </span>That’s right.<span style="mso-spacerun: yes;"> </span>I said it.<span style="mso-spacerun: yes;"> </span>If a restaurant owner expects their smiling servers, busy location and delicious food to keep them afloat or make them profitable, they shouldn’t be in the business of owning a restaurant.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">“But we Up sell!<span style="mso-spacerun: yes;"> </span>We up sell drinks and desserts, we’re on the right track” says the oblivious-on-how-to-be-profitable restaurant owner.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">Here’s the secret….listen closely…lean in….you need to sell to your customers BEFORE they sit down to eat.<span style="mso-spacerun: yes;"> </span>You need to market.<span style="mso-spacerun: yes;"> </span>You need to advertise.<span style="mso-spacerun: yes;"> </span>You need to be Socially Aware to everyone in a 15 mile radius!<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">“But I don’t have the money for expensive direct mailers, pricey newspaper ads or eccentric radio ads” says the oblivious-that-there’s-a-new-world-called-Social-Media restaurant owner.</span><br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">Facebook, Twitter, YouTube, Digg, MySpace and many other sites are free and extremely effective.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">“I’m already online” says the I-don’t-have-a-clue-on-what-you’re-talking-about restaurant owner.</span><br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">There’s also SEO (search engine optimization), strategic links, and other online marketing methods that’s available and effective.</span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">“But we’re on Superpages.com and we have a website, we do online marketing” says the bare-bones-profits-is-fine-with-me restaurant owner.</span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">Mom and Pop, let’s face it, you’re David and the Franchise Marketing Machine is Goliath.<span style="mso-spacerun: yes;"> </span>Except you don’t have their money which means you don’t have any stones to throw.<span style="mso-spacerun: yes;"> </span>You don’t have a clue on how to use Social Media to generate a steady clientele do you?</span><br />
<br />
<span style="font-family: "Arial", "sans-serif"; font-size: 11pt;">We do.<span style="mso-spacerun: yes;"> We</span> think </span><span style="font-family: Wingdings; font-size: 11pt; mso-ascii-font-family: Arial; mso-bidi-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">J</span></span><span style="font-family: "Arial", "sans-serif"; font-size: 11pt;"><span style="mso-spacerun: yes;"> </span>Ask me how to use it.<span style="mso-spacerun: yes;"> </span>I’ll help.<span style="mso-spacerun: yes;"> </span>Social Media Marketing is a baby still, no one is truly an expert yet because it continues to evolve.<span style="mso-spacerun: yes;"> </span>What some of us do know is that you need to use it in order to give yourself the best shot at being profitable.<span style="mso-spacerun: yes;"> </span>Become Socially Aware on how to market your Dream Job of owning your own restaurant.<span style="mso-spacerun: yes;"> </span>Sure, I like the chains…but I like you too! </span>Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com0tag:blogger.com,1999:blog-8810881719471082978.post-24629529336184297752010-10-29T12:38:00.000-07:002010-10-29T12:38:03.645-07:00Modern Day David (mom/pop restaurant owner) vs Goliath (Franchises)<div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">In this struggling economy, what chance does an independent restaurant owner have against the very well branded and marketed chains/franchises like Chili’s, T.G.I.F.’s, McDonalds, High-End Steak House Chains etc.?</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">What chance?<span style="mso-spacerun: yes;"> </span>NBC had a reality show called “The Restaurant” and during each episode it was mentioned that restaurants have a 10% chance to make it past one year!<span style="mso-spacerun: yes;"> </span>What chance? <span style="mso-spacerun: yes;"> </span>10%!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">Is that really true?<span style="mso-spacerun: yes;"> </span>Ohio State Research News did their own study and found that actually restaurants have a cushy 40% chance to be in business in three years.<span style="mso-spacerun: yes;"> </span>http://researchnews.osu.edu/archive/restfail.htm</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">Whew!<span style="mso-spacerun: yes;"> </span>Restaurant owners can sit back, relax and smile. <span style="mso-spacerun: yes;"> </span>A whopping 40%!!!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: "Arial", "sans-serif";">The problem that I see is that this includes both well funded, strategically located, heavily marketed restaurant chains.<span style="mso-spacerun: yes;"> </span>I would imagine that it’s the mom and pop that brings this high percentage to its knees.<span style="mso-spacerun: yes;"> </span></span></div><span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Again I ask, in this struggling economy, what chance does an independent restaurant owner have against the very well branded and market restaurant chains/franchises?</span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">If they don’t do any marketing? None.<span style="mso-spacerun: yes;"> </span>That’s right.<span style="mso-spacerun: yes;"> </span>I said it.<span style="mso-spacerun: yes;"> </span>If a restaurant owner expects their smiling servers, busy location and delicious food to keep them afloat or make them profitable, they shouldn’t be in the business of owning a restaurant.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">“But we Up sell!<span style="mso-spacerun: yes;"> </span>We up sell drinks and desserts, we’re on the right track” says the oblivious-on-how-to-be-profitable restaurant owner.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Here’s the secret….listen closely…lean in….you need to sell to your customers BEFORE they sit down to eat.<span style="mso-spacerun: yes;"> </span>You need to market.<span style="mso-spacerun: yes;"> </span>You need to advertise.<span style="mso-spacerun: yes;"> </span>You need to be Socially Aware to everyone in a 15 mile radius!<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">“But I don’t have the money for expensive direct mailers, pricey newspaper ads or eccentric radio ads” says the oblivious-that-there’s-a-new-world-called-Social-Media restaurant owner.</span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Facebook, Twitter, YouTube, Digg, MySpace and many other sites are free and extremely effective.<span style="mso-spacerun: yes;"> </span></span><br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">“I’m already online” says the I-don’t-have-a-clue-on-what-you’re-talking-about restaurant owner.</span><br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">There’s also SEO (search engine optimization), strategic links, and other online marketing methods that’s available and effective.</span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">“But we’re on Superpages.com and we have a website, we do online marketing” says the bare-bones-profits-is-fine-with-me restaurant owner.</span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Mom and Pop, let’s face it, you’re David and the Franchise Marketing Machine is Goliath.<span style="mso-spacerun: yes;"> </span>Except you don’t have their money which means you don’t have any stones to throw.<span style="mso-spacerun: yes;"> </span>You don’t have a clue on how to use Social Media to generate a steady clientele do you?</span><br />
<br />
<span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;">We do.<span style="mso-spacerun: yes;"> We</span> think </span><span lang="EN" style="font-family: Wingdings; font-size: 11pt; mso-ansi-language: EN; mso-ascii-font-family: Arial; mso-bidi-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">J</span></span><span lang="EN" style="font-family: "Arial", "sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><span style="mso-spacerun: yes;"> </span>Ask me how to use it.<span style="mso-spacerun: yes;"> </span>I’ll help.<span style="mso-spacerun: yes;"> </span>Social Media Marketing is a baby still, no one is truly an expert yet because it continues to evolve.<span style="mso-spacerun: yes;"> </span>What some of us do know is that you need to use it in order to give yourself the best shot at being profitable.<span style="mso-spacerun: yes;"> </span>Become Socially Aware on how to market your Dream Job of owning your own restaurant.<span style="mso-spacerun: yes;"> </span>Sure, I like the chains…but I like you too! </span>Eli Gonzalezhttp://www.blogger.com/profile/14008170696950770211noreply@blogger.com4